This series is for anyone interested in promoting an idea or non-commercial message via blogs. Nonprofits, volunteers, activists and collectively who I call “cause enthusiasts” can all find many benefits in blogging.
Parts 1-4 have been published; just click on the links below to read them. You can subscribe to be notified when the other installments are available.
- A basic definition
- A brief history of blogging
- Blogging today
- Types of blogs
Part 2: Who are cause bloggers?
- Nonprofit organizations
- Associations or coalitions
- Government or political
- Corporations
- Everyday advocates
Part 3: What are the benefits of cause blogging?
- Information and Advocacy
- Publicity
- Website traffic
- Personality
- Building relationships
Part 4: How can blogging get results?
- Goal setting
- Tracking goals
- Measuring return on investment
- Short and long term achievements
- Improving results with focused blasts
Part 5: Do I really need to blog?
- Deciding if blogging will help you achieve your particular goals
- Reasons why you should not blog
- Should I have a blog, website or both?
- A middle ground: “news”
- Using blog software as a CMS
- Microblogging, or should I just use Facebook? (or Twitter?)
Part 6: How do I set up a blog?
- Choosing a website name (domain)
- DIY setup & design or getting help
- Choosing a blog platform (software)
- Web design (theme)
Part 7: What are the keys to cause blogging success?
- What to write about
- Creating great content
- Getting more visitors to your blog
- Building community
- Becoming truly successful