This was the subject line in an email that I got this week from RocketMail.

What if they had a recession and nobody came?

It has been well documented that in every prior time of economic stress, only those companies who engaged in aggressive marketing were able to prosper.

I love it.  While the scary truth is that we are in the toughest economy in recent memory, it’s not a time to stop moving forward.   It’s just time to be more creative.  Which is why it’s such great timing that blogging and social media have come of age.  These are inexpensive tools that can bring in loads of publicity, advance a cause or mission or of course market a product.